york city long island new jersey westchester areas, simply because it's a fact of life down there now and that's where people need to spend their money. >> i also wonder when we talk about the strength of the holiday shopping season if there's been any big impact from the storm. broadly speaking it sounds like some of the gains and losses are offset, but codid you expect an change in mood and sales as a result of the storm? >> so much of holiday shopping is based on emotion. right now in a pretty heavily populated part of the country, you've got people for whom holiday shopping is probably the last thing on their mind. they'll move it a little bit closer to christmas. christmas obviously will be coming for them, as well. but right now, they're not thinking so much about that. and retailers have to be very sensitive to how they respond, how they market the holiday shopping season. how they get people into the mood to shop which is such an important part of us as consumers going out and actually doing our holiday shopping. >> consumers realize perhaps that they can help stimulate the ec